Lelo is also interested in democratising sexual pleasure – it describes itself as a “self-care movement” aimed at people of any age, gender and orientation. Often, the price point of some of their biggest sellers reflects that dedication to making things not only feel great but look pretty fantastic too. Lelo is definitely at the luxe end of the sex toy market it takes pride in its focus on design and innovation, combining state of the art technology with a sophisticated aesthetic. The goal was to make sex toys a thing of beauty, something you’d be happy to display, as you would any other piece of art – although perhaps not when Grandma is coming round for lunch. Starting out in its founders’ living room in Stockholm in 2002, Lelo's mission wasn’t just to boost your sex life but improve the image and design of the sex toys that help get you there. Lelo originated in Sweden – known for not being backwards at coming forward when it comes to sex.
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